AMERICAN HEART ASSOCIATION KIDS HEART CHALLENGE
Visual Style Guide & Character Art Direction
I designed the final character set for the American Heart Association's Kids Heart Challenge campaign.
My original character designs and comprehensive art direction served as the foundational style guide for the program, which included the manufacturing of the physical character keychains and toys used as student rewards. In addition to these tangible assets, I directed a team of animators who brought my static designs to life across various digital assets and videos.
This process successfully translated the established visual style, personality, and energetic tone of the characters into both physical products and dynamic motion graphics to promote the national program.