AMERICAN HEART ASSOCIATION KIDS HEART CHALLENGE
Visual Style Guide & Character Art Direction
I designed the final character set for the American Heart Association's Kids Heart Challenge campaign. My original character designs and comprehensive art direction served as the foundational style guide for a dedicated team of animators. The team then took my static designs and brought them to life across various animated digital assets and videos, successfully translating the established visual style, personality, and energetic tone of the characters into dynamic motion graphics to promote the national program.