FREEBIRDS WORLD BURRITO
Social Media Marketing & Engagement
For Freebirds World Burrito, I developed a dynamic social media strategy focused on translating craveable content directly into increased store traffic and higher conversion rates. By mastering the rapid deployment of promotional campaigns and Limited-Time Offers (LTOs), I ensured the brand remained relevant and top-of-mind. I used short-form animation and high-impact visuals to cut through busy feeds, achieving maximum visibility and consistently delivering measurable returns on promotional spending.
Email Marketing & CRM Design
Email marketing served as a high-value channel to drive repeat business and maximize customer lifetime value through the Loyalty Program. I designed and implemented a mobile-first email system that guarantees clear messaging and seamless interaction across all devices. This strategy successfully leveraged data-driven segmentation to deliver personalized content—from exclusive loyalty offers to feedback requests—resulting in high open rates and consistent conversion, strengthening customer relationships and boosting revenue.