Mr. Brown's pet stop
I developed the illustrated branding and event identities for Mr. Brown’s Pet Stop in Lockhart, Texas. The project centered on creating a cohesive, woodcut-inspired visual language for the "Good Dog Bingo" series, a community initiative benefiting local animal non-profits and small businesses.
Following the successful launch of the initial "Good Dog" branding, the project evolved into a series of seasonal milestone events. By maintaining a consistent woodcut-inspired illustration style and a recurring "Bingo Dog" character at the card table, I created a recognizable visual thread that built community anticipation for each fundraiser.
Good Dog Bingo (Original): The foundation of the series, featuring a relaxed, monochromatic aesthetic and a custom "Mr. Brown’s Ale" brand extension to set the tone for the community gatherings.
Gutes Hunde Bingo: A themed adaptation for Locktoberfest, incorporating traditional Bavarian patterns, a dapper Dachshund character, and event-specific iconography.
Bad Dog Bingo: A high-energy Halloween edition that introduced a vibrant orange and purple palette, "naughty" pup characters in costume, and thematic props to lean into the holiday spirit.