SHOPKICK
Digital Content & Engagement
I developed engaging social media content for Shopkick, a leading mobile rewards app that drives consumer engagement and purchase activity both in-store and online. To create a unique and highly engaging visual voice that stood out in crowded social feeds, I hand-illustrated a diverse range of assets used across their campaigns. This custom, handcrafted approach to illustration was essential for injecting personality and charm into the brand’s digital communications, successfully increasing engagement while consistently presenting campaign details in a clear, memorable, and professional style.
Email Marketing & CRM Design
I designed a high volume of email campaigns for Shopkick, creating a critical, high-conversion communication bridge between the brand and its millions of users. Recognizing email's value in driving immediate action, my strategy focused heavily on responsive design and impeccable visual hierarchy, ensuring clarity and readability across all mobile devices. I developed dynamic templates and assets that consistently reinforced the brand while clearly communicating time-sensitive rewards and offers. This specialized design work was essential for successfully guiding users to specific in-app actions, directly supporting user retention and key retail partner campaigns.