Tito’s Handmade Vodka
Brand Partnership & Product Design
For Tito's Handmade Vodka’s 11th Record Store Day sponsorship, I designed the cover for "The Westbound Sound, Volume 1," a compilation celebrating the influential Detroit label’s rich history in soul, R&B, rock, and funk. My design process involved blending Tito's branding with the compilation’s vibrant energy. By creating bold, dynamic visuals, I captured the essence of the music and aligned with both Tito's and Westbound Records’ aesthetics. The final cover reflects the spirited and eclectic nature of the record, honoring the tradition of Record Store Day.
Branded Apparel & Merchandise Design
I had the opportunity to collaborate with Tito's Handmade Vodka on designing custom shirts and merchandise that highlight the brand's distinctive identity. The focus was on creating standout designs that authentically represent Tito's spirit and resonate with its enthusiastic audience.
The project involved crafting unique merchandise that captures the essence of Tito's Handmade Vodka in every detail. Each design was carefully developed to reflect the brand's character and make a lasting impression.
I designed this promotional tote bag as a key piece of merchandise for Tito's Handmade Vodka's first-ever official recipe book launch. The goal was to create a durable, attractive, and highly shareable item that extended the cookbook's brand experience beyond the kitchen. The design utilizes bold, clean typography and high-contrast color to maximize visibility, transforming the bag into a walking advertisement for the cookbook and reinforcing Tito's Handmade Vodka's commitment to quality lifestyle goods. This strategic piece of packaging was essential for driving sales, serving as a functional, collectible accessory that elevated the entire merchandising initiative.